The mark consists of The wording "Amul" in white stylized letters to the left of non-Latin characters in whitle stylized font, "PISTA MALAI KULFI" in white stylized letters above non-Latin characters in white stylized font, "Net Quantity: 1.76 oz (50 g)" in black stylized letters above non-Latin characters in black stylized font. In the center of the mark is a cream-colored frozen dessert with green pistachio kernels on top of a brown stick featuring the wording "Amul" in red stylized letters, all inside a splash of cream-colored milk. There are pistachio kernels also featured in the milk. The top third of the background is featured in a green color with white design elements. Brown and dark grey horizontal lines are seen below the green background. The bottom third of the of the mark shows the background in white with grey wavy lines horizontally throughout.