The mark consists of The wording "Amul" in white stylized letters to the left of non-Latin characters in white stylized font, "BADSHAHI KULFI" in white stylized letters above non-Latin characters in white stylized font, "Net Content: 1.76 oz (50 g)" in black stylized letters above non-Latin characters in black stylized font. In the center of the mark is a green colored frozen dessert with brown almond pieces and green pistachio kernels on top of a brown stick featuring the wording "Amul" in red stylized letters, all inside a splash of green colored milk. There are almond pieces and pistachio kernels also featured in the milk. The top third of the background is featured in a blue color with green design elements. Brown and dark grey horizontal lines are seen below the blue background. The bottom third of the of the mark shows the background in white with grey wavy lines horizontally throughout.