The mark consists of The wording "Amul" in stylized red letters, "PURE GHEE" in stylized blue letters, "CLARIFIED WATER BUFFALO AND COW MILK FAT" in stylized black letters, and "NET WEIGHT: 32 oz (907g)" in stylized black letters. In the middle of the mark, is a blue candle with a red flame and yellow base atop a circle design element with a blude and white start in the middle. There is a blude rope tied around the candle, held by two humans. On the left side of the candle is a human in red color, with a blue cap and red, yellow and blue dress with blue shoes. On the right side of the candle is a human in red color, with blue hair and a garment in blue, yellow and red with yellow shoes. The top boarder of the mark contains a repeated arrow design element. Each arrow is red, blue, red, yellow and black. The bottom boarder of the mark contains a repeated semi-circle design element. Each semi-circle is blue with a red boarder. The background color of the mark is white.