The mark consists of The wording "AMUL" in red stylized letters and "Pure Cow Ghee" in blue stylized letters. A large white cow is featured in the center of the mark with black and gold horns, a red and gold cap, a gold bell around the neck, and a red, yellow and black blanket featuring a yellow design element on its back. The cow's hooves are black with a peach color shown above. A white baby cow is featured in front of the larger cow bearing a gold bell. The baby cow's hooves are black with a peach color showing above. The grass under the cows' hooves is green. A tree with green leaves and a brown trunk is featured behind the cows. A red and yellow flower design element is featured at the top of the mark with red circles around the flows design and non-Latin characters encircling the entire design element. The background color of the mark is yellow.