The mark consists of The wording "Amul Cheese Spread SPREAD. BAKE. DIP." in red stylized letters, "RED CHILLI FLAKES" in white stylized letters inside a red parallelogram design element, "Simply" in white stylized letters with a blue heart on either side of the word, "delicious" in white stylized letters inside a blue rectangle design element, "Made from 100% Pure Milk" in grey stylized letters to the right of a white milk bottle with a blue cap and a slice of yellow cheese, *Serving Suggestion" in white stylized letters below a design of a slice of bread in brown and tan colors topped with white cheese spread with grey dots and a green parsley leaf. A red chili pepper with a green stem is featured in front of the bread, atop red and tan crushed pepper flakes. The background of the mark is featured in white and red, with the red appearing as a right triangle design element in the upper right corner.