The mark consists of The wording "Amul" in red stylized letters, "Cheese Spread" in purple stylized letters, "SPREAD. BAKE. DIP." in red stylized letters, "PUNCHY PEPPER" in white stylized letters inside a purple parallelogram design element, PROCESSED CHEESE SPREAD" in black stylized letters above above non-Latin characters in black font, "VEGETARIAN" in black stylized letters featured above above non-Latin characters in black font and below a design element consisting of a green circle inside a white box with a green and white outline, "Serving Suggestion" in black stylized letters, "Made from 100% Pure Milk" in grey stylized letters featured above above non-Latin characters in black font to the right of a white milk bottle with a blue cap and a slice of yellow cheese below a design of a slice of bread in brown and tan colors topped with white cheese spread with black dots and a green parsley leaf. Black peppercorns are featured in front of the bread. The background of the mark is featured in white and purple, with the purple appearing as a right triangle design element in the upper right corner.