Providing on-line non-downloadable software for assisting with the customization of e-commerce strategies and delivering data-driven insights to enhance business performance; Providing on-line non-downloadable software using artificial intelligence (AI) for use in the creation, management, and optimization of e-commerce content; Software as a service (SAAS) services featuring software for use in generating, automating, and personalizing marketing, sales, and operational content tailored to e-commerce businesses across multiple platforms