The mark consists of the word "AMUL" prominently displayed at the top center in bold, stylized white font against a deep purple background. Below it, the words "CHOCOLATE MAGIC SUNDAE" appear in smaller, stylized white font, centrally aligned. The purple background is bordered with a symmetrical gold ornamental design in the upper portion of the mark. The central area showcases a realistic swirl of soft-serve ice cream in white, drizzled with rich chocolate topping, presented in a three-dimensional style. Surrounding the ice cream are splashes of white liquid resembling milk, along with scattered chocolate chunks and pieces. At the bottom of the design, the text "19 oz (540 g / 1 L)" is displayed in bold Latin characters, indicating the product's weight and volume and repeated below in non-English text. The image overall has a rounded-square shape with smooth edges, and the design incorporates a color scheme of deep purple, white, gold, and chocolate tones.