The mark consists of The word "Amul" in stylized white text, displayed at the top of the design, followed by the word "FROSTIK" in bold yellow stylized lettering in English, and repeated below in non-English text. Below this is an image of a chocolate-coated ice cream bar with visible almond or nut pieces, partially bitten to reveal the inner chocolate ice cream. The ice cream bar is depicted on a stick, with the brand name "Amul" written in red on the stick. The bar is emerging from a splash of liquid chocolate at the bottom of the design. The background is solid black. The product weight "Net Quantity: 1.76 oz (50 g)" is displayed in white text at the bottom of the design repeated below in non-English text. The overall shape of the mark is a vertical rectangle with clean edges.