The mark consists of The wording "Amul" in red stylized letters, "Cheese Spread" in purple stylized letters, "SPREAD. BAKE. DIP." in red stylized letters, "TIKKA DIP" in white stylized letters inside a purple parallelogram design element, "Simply" in white stylized letters with a blue heart on either side, "delicious" in white stylized letters inside a blue rectangle design element, "Made from 100% Pure Milk" in grey stylized letters to the right of a white milk bottle with a blue cap and a slice of yellow cheese, "Serving Suggestion" in black stylized letters below a design of two skewers of meat and vegetables in the colors red, orange, yellow, green, black, tan and white next to a white bowl filled with white cheese spread with grew dots and a green leafy vegetable. The background of the mark is featured in white and purple, with the purple appearing as a right triangle design element in the upper right corner.