The mark consists of an elongated shape with rounded edges having a white background, the bottom of the rectangle depicts green hills with yellow over the top of the hills, on the right of the rectangle are the styled words Amul in red, pasteurized in blue, water buffalo and cow milk butter in yellow, salted in black, utterly butterly delicious in blue, and on the left of the rectangle is a cartoon girl outlined in black with tan skin and pink cheeks with her tongue out and blue hair in a half ponytail with a white bow with red polka dots, she is wearing a white dress with red polka dots holding a piece of bread with a rectangle shape including brown edges and a yellow top in her left hand and her right hand is near her face.