The mark consists of the words "1910 MARRAKECH BACHA COFFEE" in a stacked arrangement and appearing in gold font on a black generally circular background, a gold coffee bean appears on either side of the word "MARRAKECH", a fanciful frame-like surround is positioned about the black generally circular background, the surround including 5 gold stars located above the term "1910", all of the above located on an orange background within a generally rectangular-shaped inner boundary, the inner boundary defined by gold striping, a vertically-extending rectangle appearing to the left of the left inner boundary and defined by gold striping, a vertically-extending rectangle appearing to the right of the right inner boundary and defined by gold striping, each of the vertically-extending rectangles encompassing a red background, the red background including a plurality of vertically stacked coffee bean images, and a horizontally-extending rectangle appearing above the top inner boundary and defined by gold striping, the horizontally-extending rectangle encompassing a red background, each of the corners of the vertically-extending and horizontally-extending rectangles being covered by a quarter circle, the quarter circles having no claim to color.