Promotional advertising of products and services of third parties through sponsoring arrangements and license agreements relating to sporting events; Conducting of commercial exhibition events in the field of consumer packaged goods; Business consultation in the field of athletics; Promoting the goods and services of others by arranging for businesses to affiliate their goods and services with the goods and services of third parties by means of sponsorship relationships; Business consulting services; Club services, namely, promoting the interests of athletes and enthusiasts interested in measuring human performance; Conducting of commercial exhibition events in the field of beverages; Promoting sports competitions and events of others; Advertising agency services; Business consultation in the field of human performance; Promoting the interests of athletes and enthusiasts interested in measuring human performance by means of membership club; Talent agencies for athletes; Event marketing; Arranging of commercial events in the nature of trade shows; Special event planning for commercial, promotional or advertising purposes; Organization of events, exhibitions, fairs and shows for commercial, promotional and advertising purposes; Media relations services; Customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes; Conducting of commercial events in the nature of trade shows; Promotion of goods and services through sponsorship of sports events; Promotional advertising of products and services of third parties through sponsoring arrangements and license agreements relating to fitness events