The mark consists of the name "Amul" in bold red, serif font at the top left. Below it, "Cheese Spread" is written in large red, sans-serif font, followed by the tagline "Spread. Bake. Dip." in smaller red text. In the top right corner the phrase "Simply delicious" is written in white font, with "Simply" in a cursive style and "delicious" in lowercase on top of a blue ribbon-shape. The bottom left displays the flavor "Tropical Fruit" in white text on a red ribbon-shaped banner. Below it, the phrase "Made from 100% Pure Milk" is written in gray cursive text alongside a small illustration of a light blue milk bottle and wedge of cheese. The label includes a depiction of the product on the right: a golden slice of bread base topped with a smooth layer of creamy spread, alongside vibrant images of tropical fruits, including peach slices, apple, and pineapple, arranged artistically. The text "Serving Suggestion" appears subtly in gray near the fruit. The label design features a rounded rectangular shape with a white background and curved red accents along the edges. The overall color scheme uses shades of red, orange, yellow, white, and blue, creating a fresh and appealing appearance.