Educational and athletic training services, namely, providing swimming clinics featuring drills, stroke technique adjustments for all swimming strokes, starts, turns, and underwaters, and providing real-time individualized feedback using underwater camera footage; providing classroom sessions focused on goal setting, visualization workshops, and mindfulness practices, namely, journaling, breath work, and yoga; providing physical fitness instruction and training related to recovery routines, including hydration, mobilization, stretching, and activation, tailored to the needs of young swimmers; organizing and conducting educational and athletic events, namely, swim training and recovery programs as part of a national tour; distribution of digital media, namely, underwater camera footage and other performance data for swimmers, available for upload onto partner applications; online retail store services featuring t-shirts, swim caps, swimsuits, and water bottles; providing a website featuring information, resources, and promotional content in the fields of swimming techniques, athletic training, mindfulness practices, and swimmer recovery; and providing online non-downloadable videos and media content through social media platforms and promotional campaigns in the fields of swimming and athlete training