Providing temporary use of non-downloadable, cloud-based software for use in facilitating and enhancing communication between influencers, public figures, brands, and their followers or customers; providing temporary use of online non-downloadable software for use in personalized messaging and content promotion across social media platforms and SMS-based messaging; providing online non-downloadable software for analyzing user engagement, audience demographics, and conversion metrics; Providing a website featuring use of non-downloadable software for monitoring and analyzing on-line and social media in the nature of comments and ratings posted on-line through social media platforms; Providing software as a service (SAAS) and platform as a service (PAAS) for creating, managing, tracking, and measuring online marketing, and advertising campaigns, namely, software designed to assist in advertising campaign management and analyzing and reporting of campaign results; Providing software as a service (SAAS) and platform as a service (PAAS) in the field of video marketing and analytics, business partner relationship management, and customer relationship management, namely, management of relationships with social media influencers; Providing software as a service (SAAS) and platform as a service (PAAS) for tracking metrics on social media influencer accounts