Providing software tools for tailoring video experiences based on user choices; Developing and offering web-based client interfaces for engaging with personalized, data-driven interactive video journeys on desktop, laptop, and mobile devices; Integrating software with client systems, ERP, CRM, and eCommerce platforms, for personalizing content, enhancing user experiences, streamlining data collection, and automating workflows; Providing software services for creating, managing, and optimizing video-based, individualized interactive experiences that adapt in real time to user decisions; Designing and developing back-end tools for traditional and AI-assisted video content creation with custom user interfaces; Providing an online platform for creating, hosting, and delivering interactive video solutions across various industries; Offering analytics services through software for assessing user interactions, calculating return on investment (ROI), and refining interactive experiences