The mark consists of a stylized depiction of a cow's head viewed frontally. The cow's face includes simple rounded features, such as ears, eyes, nostrils, and horns. Below the cow's head is a stylized depiction of blades of grass. Below the blades of grass, the words "THE CARNIVORE" are displayed in bold, all-uppercase letters. Below these words is the word "MARKET" is similarly displayed in bold, all-uppercase letters. Below this, the words "BETTER MEAT BETTER HEALTH" are written in smaller, bold, all-uppercase letters. Below these words, there is a thick, solid line.