Retail services, including promoting and facilitating the sale of travel-related services and loyalty rewards, including the sale of loyalty points and miles; Providing price and loyalty rewards comparison services, including the market valuation of loyalty points and miles across travel, airline, hotel, cruise, credit card, and retail brands via an online platform; Advertising and marketing services for promoting loyalty rewards programs, travel services, and related goods; Promoting the goods and services of others by providing an online search engine that displays price comparison information in both fiat currency and loyalty points/miles, loyalty rewards usage options, and links to third-party booking platforms; Promoting the goods and services of others through search engine referral traffic analysis and reporting.; Consumer loyalty services for commercial, promotional, and advertising purposes, namely, administration of loyalty rewards programs that enable members to earn, manage, and exchange points across travel, airline, hotel, cruise, credit card, and retail loyalty programs

Enabling the transfer, gifting, or donation of loyalty points and miles, allowing users to share rewards with friends, family, or charitable causes directly through the platform.; Providing financial information and analysis on the current market valuation of loyalty rewards, including points, miles, and other reward currencies, in fiat currency; Facilitating the exchange of loyalty points, frequent flyer miles, and other reward currencies between different loyalty programs within a consumer’s accounts through an online platform

Providing travel planning and information services through an online platform, including details about routes, destinations, itineraries, schedules, and transportation options.; Providing an online searchable computer database featuring information on travel, including flights, hotels, car rentals, cruises, and other travel-related services

Educational and entertainment services, namely, providing online articles, podcasts, and video content featuring information in the fields of travel, loyalty rewards, and travel discounts, including non-downloadable content and informational programming; Entertainment services in the nature of arranging and conducting live musical performances

Software as a service (SaaS) services featuring software for accessing a marketplace to exchange loyalty program points and miles; Providing online non-downloadable software for tracking the value and balance of loyalty points, miles, and rewards in various programs; Providing search engine services for comparing travel options, itineraries, and loyalty program rewards; Software as a service (SaaS) services featuring software for accessing and comparing various travel loyalty programs, and linking users to external booking platforms; Software as a service (SaaS) services featuring software for enabling users to transfer loyalty points and miles to others within or between loyalty programs; Providing temporary use of non-downloadable web-based decentralized applications (DApps) for collecting, verifying, and transmitting data and information for use in blockchain-based smart contracts; Providing data analytics services in the field of travel, loyalty rewards, and travel loyalty programs, including the analysis of user behavior, travel trends, and rewards optimization; Providing temporary use of non-downloadable software for optimizing the management and transfer of loyalty points across different loyalty programs