The mark consists of the word “BAVARIA” in white stylized font, partially shadow outlined in light grey with a gold line above and below in a blue background, stacked above the word “POTOSINA” in white stylized font on a red background, stacked above the words “CERVEZA LAGER,” between two dots, in dark gold stylized font on a light gold background. The foregoing is diagonal with the right side slanting up. To the top left of the word “BAVARIA” is a dark gold design of a wheat stalks, next to a large circle containing a dark gold design of a hops flower between two dots, next to a smaller partial circle, also containing a dark gold design of wheat stalks between two dots, next to a dark gold design of three hops flowers and two leaves. To the bottom right and below the words “CERVEZA LAGER” is a design of dark gold hops flowers, leaves, and wheat stalks to the left and right of a design of a wooden beer barrel, with a background of horizontal lines in dark gold. All of the foregoing is displayed on a light gold background.