The mark consists of a sunburst design with a stylized "ü" at the center, and the brand name "Holland Blü" below it. The stylized "ü" and the text "Holland Blü" are rendered in League Spartan font. The "ü" in the sunburst and the "ü" in "Holland Blü" are blue (Pantone 18-4022 TCX – High Tide). The rest of the text in "Holland Blü," excluding the "ü," is orange (Pantone 17-1449 TCX – Pureed Pumpkin). The sunburst rays feature a gradient that begins at the center with blue (Pantone 18-4022 TCX – High Tide), transitioning sequentially through Pantone 19-4039 TCX – Delft, Pantone 18-3928 TCX – Dutch Blue, Pantone 18-1551 TCX – Aura Orange, Pantone 17-1449 TCX – Pureed Pumpkin, and ending with Pantone 16-1462 TCX – Golden Poppy. This mark is part of the same brand as another trademark application filed with the USPTO under Application Number 98891714, which covers the same wordmark, "Holland Blü," and is owned by the same company.