The mark consists of Translation of the nameUrbanUtility as a brand name communicates a modern, functional, and practical approach to tools and home improvement, particularly in the ski storage racks category. The name "Urban" reflects a sleek, space-conscious, and contemporary design tailored for active, city-dwelling individuals. "Utility" emphasizes practicality, reliability, and purpose-driven solutions. Together, the name conveys a commitment to providing high-quality, efficient, and stylish products that help customers organize and maximize their living spaces, whether in urban apartments or modern homes. It appeals to those who value smart, durable, and aesthetically pleasing solutions for their storage needs.