Providing on-line non-downloadable software for use as a feature of software as a service (SAAS) services, featuring software that uses machine learning and generative artificial intelligence (AI) to enhance, optimize and streamline user experiences, enhance functionality, deliver automated assisted workflows, automate and manage data analysis, generate actionable business insights, and for generating reports in connection therewith; Platform as a service (PAAS) featuring computer software platforms for use as a feature of software as a service (SAAS) services, featuring software that uses machine learning and generative artificial intelligence (AI) to enhance, optimize and streamline user experiences, enhance functionality, deliver automated assisted workflows, automate and manage data analysis, generate actionable business insights, and for generating reports in connection therewith; Software as a service (SAAS) services featuring software for use as a feature of software as a service (SAAS) services, featuring software that uses machine learning and generative artificial intelligence (AI) to enhance, optimize and streamline user experiences, enhance functionality, deliver automated assisted workflows, automate and manage data analysis, generate actionable business insights, and for generating reports in connection therewith