On-line retail store services rendered in a virtual environment featuring a wide variety of consumer goods, such as fiction and non-fiction books, compact discs, DVDs, recorded music, photos and artwork, games, video games, multimedia products, T-shirts, hoodies, posters, prints, pins, badges, scarves, mugs, water bottles, bookmarks, calendars, stickers, tote bags, journals, diaries, planners, notebooks, jewelry, phone cases, action figures, toys, models, playing cards, puzzles, board games, general gift-ware items, customizable apparel, decorative items, bundled physical and digital products such as a book and an electronic book, limited edition books and merchandise, deluxe and collectible editions, collectibles that come with augmented or virtual reality content; on-line retail store services rendered in a virtual environment featuring downloadable prerecorded digital fiction and non-fiction electronic books, fiction and non-fiction audio books, sound, music, images, videos, apps, game files, multimedia presentations, interactive media content, virtual goods and digital collectibles, motion pictures, photos and artwork, podcasts, instructional videos, tutorials, webinars, calendars, to-do lists, and certificates; subscription-based online retail store services rendered in a virtual environment featuring exclusive releases, digital libraries containing electronic books, audio books, music, video, multimedia presentations, interactive media content, streaming, online magazine, enhanced content, instructional videos, online courses, podcasts, tutorials, webinars, and interactive learning; membership based online store services rendered in a virtual environment with exclusive content, personalized content, digital libraries containing electronic books, audio books, music, video, multimedia presentations, interactive media content, enhanced content, instructional videos, podcasts, tutorials, online courses, webinars, and interactive learning; on-line retail store services rendered in a virtual environment featuring a wide variety of consumer goods of others, such as fiction and non-fiction books, fiction and non-fiction electronic books, fiction and non-fiction audio books, photos and artwork, jewelry, decorative items, games, videos games, multimedia products, interactive media content, toys, general gift-ware items, maps, journals, prerecorded CDs, DVDs, motion picture films, videos, and music.