The mark consists of a rainbow featuring rays of the colors red, green, yellow, blue and purple with animal figures set against the rainbow, namely, a chicken in red, white and black against the red rainbow line, a pink pig with spectacles and green bow tie set against the green rainbow ray, a black and white spotted cow with pink ears, a yellow collar with yellow bell, and pink stomach against the yellow ray of the rainbow, a seated brown and tan donkey with black ears and hooves and a blue collar set against the blue rainbow ray and a brown and tan pony with a purple saddle and black eyes set against the purple ray of the rainbow. The rainbow and figures are set against a backdrop consisting of a green field, blue sky with a bright yellow sun consisting of a circle with outward lines to denote rays of sunshine. At the top of the design is a red banner featuring the phrase JOSEPH FARMS CALIFORNIA CHEESEMAKER with a design of a red barn set in a green pasture with black and white cows grazing in the foreground and a rising sun against white clouds in the background. Below are the phrases, "LOW-MOISTURE PART-SKIM MOZZARELLA," "STRING SHEESE" and "SUNSHINE PALS PACK" set against a white cloud in the blue sky.