The mark consists of a stylized design of the word "ATLAS" at the top in large, bold, upward curved font, the word "RESCUE" at the bottom in matching bold, downward curved font, centered between these words is a stylized depiction of a muscular man resembling the Greek figure Atlas, kneeling on one knee and holding a stylized depiction of the Earth featuring latitude and longitude lines with visible continents above his shoulders, the Earth appears centrally in front of a stylized depiction of a firefighter Maltese cross shape with the word "FIRE" displayed prominently within the top arm of the cross, the left arm of the cross contains a stylized depiction of a ladder icon, and the right arm of the cross contains a stylized depiction of a fire hydrant icon.