Software as a service (SAAS) services featuring software for use in database management; Software as a service (SAAS) services featuring software for use in marketing; Software as a service (SAAS) services featuring software for use in helping marketers leverage their first party data or complementary foot traffic data to identify how their audience is similar or dissimilar to their geographic footprint in terms of affluence, demography, shopping behaviors, interests, media consumption and psychometrics; Software as a service (SAAS) services featuring software for use in analyzing consumer data; Software as a service (SAAS) services featuring software for use in analyzing consumer data such as conversion, clicks, and foot traffic and comparing it to a geographic baseline; Software as a service (SAAS) services featuring software for use in conducting univariate profile analysis wherein first-party data is enriched with third-party data for providing insights into core audiences; Software as a service (SAAS) services featuring software for use in conducting a cluster analysis wherein like-consumer cohorts are clustered together for isolating how groups of consumers are found in the footprint of a geography; Software as a service (SAAS) services featuring software for use in creating a precise model for targeting consumer groups