The mark consists of a sideways two-color oval with a banner across the bottom of the oval. The outer border of the oval is dark red (almost burgundy) (shade 216) and the inner border of the oval is yellow. The banner is also this same shade (216) and shows two small, stylized black-shaded folds. Across the banner, "OLE SCHOOL CORN FLAKE CHEWY" is written in white. There is a white outline around the red oval and banner. In the middle of the oval, a yellow diamond is drawn, having across the yellow diamond the word "Kimble's" written in cursive with three black lines extending horizontally from the first letter leftward to the border of the yellow oval and also extending horizontally from the last letter rightward to the border of the yellow oval. Within the oval, all remaining space is white.