Software as a service (SAAS) services featuring non-downloadable software for interactively obtaining, managing and directing real-time customer, consumer and employee feedback through channels such as social media applications, mobile applications, texting, email, kiosks, and web channels and directing input to executives, business managers and front-line staff who can engage, act, resolve, respond and bring to closure customer requests and feedback in real-time; Software as a service (SAAS) services featuring non-downloadable software providing a single platform through which executives, business managers and front-line staff can communicate with customers, consumers and employees, either directly or by using a chatbot for conducting computer generated conversations, through the communication channels preferred by the customer or consumer, namely, social media applications, mobile applications, texting, email, kiosks, and web channels; Software as a service (SAAS) services featuring non-downloadable software for creating and deploying online dashboards reporting real-time customer data from customer activities, namely, customer and employee feedback, customer and employee satisfaction and customer loyalty and retention.