The mark consists of two concentric red circles with a red rectangular sign superimposed at an angle, the words TENNESSEE BOB'S between the red circles above the sign and the words HOT SAUCE CO. between the circles below the sign. The words TASTE THE SPICE OF LIFE above the letters WWW.TENNESSEEBOB.COM on the sign. Jumping over the sign is a light brown cowboy with brown hair wearing a light brown cowboy hat with a dark brown strap, a dark brown handkerchief around his neck, brown boots, gray pants, a white shirt and black suspenders holding a dark brown pepper in one hand and a bottle of hot sauce in the other, the bottle of hot sauce has a black, red, green and yellow label. Below the sign is an anthropomorphic light brown pepper with dark brown hair, red lips and blue eyes wearing a white hat with two gray straps, red pearls and a red, white, black blue and yellow pancho with extended arms. Next to the light brown pepper is a winking anthropomorphic green pepper with crossed arms, white teeth and a black moustache wearing a red green and light brown sombrero..