The mark consists of The logo features a minimalist and continuous line drawing of a dog's head. The design emphasizes the "long dog" concept by elongating the dog's head, giving it a playful yet sophisticated look. The head is created using a single, flowing line, which adds elegance and simplicity to the design. The elongated shape creatively represents the "long dog" theme. "LONGDOG": This is written in a bold, uppercase, sans-serif font, and is prominently placed to catch attention. "IMPRESSIONS": Positioned directly beneath "LONGDOG," this text is in sans-serif font, ensuring clarity and readability while maintaining balance in the design. The entire logo is in black, which provides a modern and sleek appearance, enhancing its recognizability and professional look..