The mark consists of the word "blazOn" spelled with lower case letters except for the "O". All of the letters are slanted forward in orientation. The letters "On" are encircled with each letter touching the sides of the circle. The letter "O" is stylized to look like a flame with a flame coming out of the top right of the letter. Inside the letter "O" there is a second smaller identical stylized letter "O" as the first. An electricity icon overlays the two "O" letters. The center of the electricity icon is centered within the 2nd stylized letter "O". The tips of the electricity icon extent beyond the larger letter "O" but stay within the circle the encircle the letters "On". The left leg of the letter "n" is partially behind the larger letter "O". An outline of the letter "O" can be seen in the left leg of the "n".