Retail and online retail store services featuring pillows, pillow protectors, sheets, mattresses, mattress protectors, sleep accessories, and other bedding; business support services, namely, business consulting to personalize sleep comfort for end customers; business development services, namely, providing support for businesses of others; business development services; business development consulting services; Promoting the sales of third party businesses through provision of sales tools and product displays to allow end customers to select or sample products; Retail and on-line store services featuring a personalized fitting tool for selecting pillows, pillow protectors, sheets, mattresses, mattress protectors, sleep accessories, and other bedding; Providing use of non-downloadable interactive software that functions as a personalized fitting tool allowing users to select pillows, pillow protectors, sheets, mattresses, mattress protectors, sleep accessories, and other bedding; Providing product displays to assist users to select pillows, pillow protectors, sheets, mattresses, mattress protectors, sleep accessories, and other bedding

Providing a web site featuring technology that enables users to select pillows, pillow protectors, sheets, mattresses, mattress protectors, sleep accessories, and other bedding; providing use of online non-downloadable software that functions as a personalized fitting tool allowing users to select pillows, pillow protectors, sheets, mattresses, mattress protectors, sleep accessories, and other bedding