The mark consists of the word element BEAST in a stylized gothic-like font and surrounded by a border element, of the letters making up the word element BEAST, the letters B and A having the same vertical alignment, the letter S being being vertically offset higher than the letters B and A, the letter T being vertically offset lower than the letters B and A, the letter E being vertically offset higher than the letters S, B and A; the word element BEAST being centered and positioned above the word elements BE EMPOWERED AND STAY TRUE which are arranged in a single line of text.