Personal growth services in an Identity Scrub include guided expressive writing exercises that explore emotion habits and change, exercises for the exploration of the plots in an individual's self story, and strategies for revisions and the renarration of identity. .; Personal growth services in an Identity Scrub include the provision of a website featuring information in the field of personal growth as it relates to authoring transformation and change, resources on the site also include a series of questions that prompt visitors to be curious about the performances they give in their daily lives, and how they create and recreate themselves through their self stories.