The mark consists of The mark the logo which is a circle; the background color inside the circle is powder blue; within the circle are words and an image; the words and image are all brown; the words at the top of the circle written in a semi-circle shape are Three Goats Coffee Co. (there is a small star at the beginning of the company name and and the end). There is an image in the center of the circle of 3 goats stacked on top of each other. The largest goat is at the bottom with a smaller goat standing on it's back and then the smallest goat standing on top. Underneath the goats are the words "Est. 2023".