The mark consists of the trademark consists of the word "cafecito" in uppercase block letters positioned above the word "social" in a smaller font size, also in uppercase block letters. the word "social" is positioned such that the letter "i" in "social" is directly beneath the space between the "f" and "e" in "cafecito". the color(s) black or white are claimed as a feature of the mark, depending on legibility. the mark is intended to be used to identify and distinguish the applicant's goods and services from those of others.