The mark consists of This logo for "The Spamwich Shop" is designed with a retro neon aesthetic, making it visually distinctive. Here's a detailed description of the design for trademark purposes: Words and Typography: Main Text: "The Spamwich Shop" is prominently displayed. "Spamwich" is in bold, uppercase letters with a vibrant yellow color. "Shop" is written in a cursive script with a hot pink neon glow. Supporting text includes "Est. 2024" on either side of the central design, in smaller, white capital letters. The word "Retro" is subtly placed below "Shop" in smaller white text, adding a touch of stylistic emphasis. Logo Elements: Central Icon: A stylized hamburger is depicted, symbolizing the shop's focus on food, possibly featuring Spam as a key ingredient. The burger's bun and layers are outlined in neon teal and white. Decorative Features: Two green neon palm trees flank the design, adding a tropical, laid-back vibe. Background and Effects: The logo sits on a dark gray background, enhancing the glow of the neon colors. A pink neon semicircle arches over the burger, resembling a rising sun or a retro diner sign. Horizontal neon blue lines run behind the logo, emphasizing its retro feel. Colors: Yellow: Used for the word "Spamwich" and parts of the neon glow. Pink: Dominates "Shop" and the outer glow. Teal/Blue: Featured in the burger, background lines, and general accents. Green: Highlights the palm trees. White: Accentuates smaller text and adds detail to the burger icon. All colors have a glowing neon effect to create a retro aesthetic. Overall Design: The design balances modern playfulness with vintage flair, making it both eye-catching and memorable. Its cohesive use of neon effects, tropical elements, and bold typography positions the brand as fun, trendy, and nostalgic..