The mark consists of on the left side, centered, is a cartoon of a king fisher bird flying over a circle, with the bird's right wing extending past the top left of the circle, and with six horizontal dashed lines to the left of the wing. The other wing extends forty five degrees right from the bird's head, and the beak of the bird extends slightly outside of the middle right side of the circle. To the right of the cartoon bird is the word "VELOCITY" in block capital san-serif lettering with the word "SELLERS" underneath in block capital lettering but about one-third of the the height of the word "VELOCITY".