software as a service (SaaS) services featuring software using a conversational artificial intelligence and automation platform for use in personalized, customized, and contextualized psychological and human behavioral testing, assessments, forms, and interpretive reports of individuals, pairs, groups, and teams for businesses, organizations, educational institutions, families, and non-profits; software as a service (SaaS) services featuring software using a conversational artificial intelligence and automation platform for use in the fields of human behavior and behavior based coaching for individuals, pairs, groups, and teams for self-assessment, psychometric assessment, team building, team management, improving leadership, conflict resolution, optimizing sales, attaining goals and objectives, and improving the productivity and satisfaction of individuals, pairs, groups, and teams of businesses, organizations, educational institutions, families, and non-profits