Advertising, promotion, and marketing services in the nature of promoting student athletes for the purposes of generating name, image and likeness (NIL) opportunities; Advertising, promotion, and marketing services in the nature of generating name, image and likeness (NIL) opportunities for student athletes, while ensuring compliance with applicable collegiate and university guidelines; Commercial administration of the licensing of name, image and likeness (NIL) of others; Negotiation of business contracts for others; Promotional advertising of products and services of third parties through sponsoring arrangements and license agreements relating to sporting events, personal appearances, photo opportunities in connection with name, image and likeness (NIL) of student athletes;