The mark consists of an image of a skeleton wearing a suit, bow tie, and a top hat with two upright spoons in the hat band, with the skeleton holding an ice cream cone in his left hand. The background features a castle with a fence on each side, a bat on one rooftop and a bat to the right of the castle, and a full moon with two bats shown over the moon. Featured below this image is a stylized scroll banner with the stylized wording "ICE SCREAMERY" and above this wording in the center of the banner in a circle appears a skull and crossbones, and inside the banner are shown a spiderweb and bloodshot eyeball at each end of the banner.