The mark consists of the word "INOVATION" in a bold, stylized font. Most of the letters are rendered in black, except for the second "O," which is stylized as a blue power button symbol, featuring a circular outline with a vertical line in its upper center, and the final "N," which is also rendered in blue. Below the word "INOVATION" is the phrase: "The Wonder of Feeling Comfortable," written in a smaller, italicized font, enclosed in quotation marks. Thin horizontal lines extend outward to the left and right of the phrase. The entire mark appears on a white background that is not the part of the trademark.