The mark consists of a large rectangular shape with a half-circle extending from the top center and a smaller rectangle extending from the bottom center. The design has a thin gray outline around the outside and two thin white outlines around the inside. The shape contains a design of a fawn's head in front of a background of pine cones, wine barrels, and agave plants, all drawn in shades of pink, purple, and gray. Within the half-circle at the top of the design is an abstract purple shape with the stylized word "BAÑUELOS" in white. In the center foreground of the design is the stylized word "VENADITO", drawn in white as four horizontal lines of two letters each. The smaller rectangle at the bottom center is white and bordered and divided into five smaller rectangles by broken pink lines.