The mark consists of four rows of words with stylized, capital letters. The first row consists of the words “HERFIX” in small letters. The second row consists of the word “HERX” extremely larger than the other letters in the mark. The letters “H” and “E” appear as standard typology format for uppercase letters. The leg of the “R” extends lower than the baseline of the other letters on this row to make the stroke for the “X.” There is a hairline stroke added to the extended leg of the R to create the letter “X.” The third row consists of the three words "ELEVATE YOUR STYLE.” in upper case letters that are much smaller in size than the size of the letters in the words on the first two rows of the mark. The fourth row consists of the words, “CONNECT YOUR SOUL” in small, all upper case letters that are the same size as the letters in the words on the third row, but much smaller than the size of the letters in the words on the first two rows. The third and fourth rows of the mark have a period at the end of each row.