On-line retail store services featuring On-line retail store services featuring a curated selection of kits, products, and educational materials in the fields of beauty, fashion, home goods, real estate, and professional development; providing incentive reward programs to recognize and reward customer loyalty and engagement through the gifting of branded merchandise and educational content; marketing and promotional services related to community engagement and social media platforms, namely creating, managing, and distributing customized rewards and incentive programs to enhance customer relationships and drive participation.