The mark consists of three-dimensional product packaging comprised of a cylindrical clear jar with a red lid and label around the middle portion of the jar. The label is red with thick and thin vertical white bars on left and right sides, with the words "LOTUS BISCOFF" in the top middle in white and an image of a cookie in brown on the lower right side. The word "LOTUS" is centered above the word "BISCOFF," and is depicted on a red leaf shape with a white outline. The jar flares outward above and below the label, and on the flared portions are raised circumferential rings and, extending diagonally from the raised rings, a series of raised dashes, those on the left side pointing diagonally to the left and those on the right side pointing diagonally to the right.