The mark consists of a person-icon in black in the center, composed by one full black circle and an incomplete larger black circle underneath, in which a small and a large white sparkle vectors are shown, having three black lines on its right. The bottom line is broken up with a gap in the middle. To the left of the person-icon, there is a colorful stylized design of a plus symbol in purple, red, pink, green, and blue; a light pink triangle appears in the right angle formed by the top and left portions of the plus symbol; a light blue triangle appears in the right angle formed by the bottom and right portions of the plus symbol; a light blue quadrilateral extends down diagonally from the left portion of the plus symbol; a light pink quadrilateral extends down diagonally from the bottom portion of the plus symbol; a yellow polygon appears between the quadrilateral. Underneath of the designs, the stylized wording "SMART PERSONA" is shown horizontally across.