The mark consists of The mark consists of a circle with a rectangle in the center. The rectangle, which is dark blue, has a white and black outline and the word CERTIFIED in white capital letters, outlined in light blue. The circle, which is light blue, has a white and black outline. It features three stylized human figures in the top half of the circle, representing a parent in the middle and two children on either side of the parent, all in white. The words BEST FOR KIDS appear in white capital letters in the bottom half of the circle.