Downloadable computer firmware for identifying near-field communication [NFC] tags; near field communication [NFC] tags for use in video games; downloadable computer firmware for identifying NFC tags; mounts adapted for near-field communication [NFC] tags; blank nearfield communication [NFC] stickers; downloadable computer application software for use in the field of video games; downloadable mobile application software for use in the field of video games; downloadable databases in the field of video games; downloadable video game programs; video game discs; video game cassettes; downloadable computer software, namely video games on disc; downloadable video game programmes; downloadable interactive video game programs; downloadable interactive video game programmes; downloadable computer game software for use on mobile devices; downloadable interactive entertainment computer software for video games; downloadable computer video game software; recorded computer game software; downloadable computer games entertainment software; downloadable computer games software; electronic publications, downloadable in the nature of books, magazines, manuals, and articles in the field of video games; downloadable interactive entertainment software for playing video games; electronic downloadable publications in the nature of books, magazines, manuals, and articles in the field of video games; recorded video game software; recorded video game programs software; downloadable computer game and video game software; downloadable video games software; downloadable games software; downloadable electronic publications in the nature of books, magazines, manuals, and articles in the field of video games; downloadable computer game software; computer game software, downloadable; downloadable game software; downloadable video game software; downloadable digital game software; downloadable computer application software for playing computer games in virtual worlds; downloadable software applications for playing computer games; downloadable electronic games software; game software, downloadable; downloadable computer software, namely, downloadable video games; downloadable computer and video game software; recorded game software; downloadable computer and video games software; downloadable electronic game software.

Providing an online marketplace for buyers and sellers of goods and services in the field of video games; provision of an online marketplace for buyers and sellers of goods and services in the field of video games; database management; database management services; computerized database management; database marketing; maintenance of data in computer databases; retail and wholesale store services for games, toys and video game apparatus; wholesale store services for games; wholesale distributorship services for video game hardware.

Multimedia publishing of video games software; video game services, namely, providing online multiplayer video games; video game entertainment services, namely, providing online video games; gaming services in the nature of online video games; electronic games services provided by means of the internet; online gaming services in the nature of online video games; online computer game services in the nature of online computer games; online games services in the nature of online video games; gaming services for entertainment purposes in the nature of online computer games; games services in the nature of online computer games provided via computer networks and global communication networks; entertainment services, namely, providing online single player video games; electronic game services provided online from a computer network or mobile phone network; electronic online game services provided via a computer network; provision of online computer games; providing online computer games; providing online video games.

Software as a service featuring software for use in video games; software as a service [SaaS] featuring software for use in database management; provision of online non-downloadable game software being application service provider; platform as a service [PaaS] featuring computer software platforms for use in video games and database management; online provision of web-based software for use in the field of video games; provision of online non-downloadable web-based software for use in the field of video games and database management; provision of online non-downloadable web-based applications for use in the field of video games and database management; development and maintenance of computer database software.